Understanding Pinkwashing: Meaning, Impact, and Examples What Does Pinkwashing Really Mean for LGBTQ+ Visibility? The term pinkwashing is showing up more and more in conversations around activism, pop culture, and corporate responsibility—but what does it actually mean? Pinkwashing blends the idea of “pink”—a color associated with LGBTQIA+ pride and visibility—with “whitewashing,” a term used when